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Brandevous Solutions brings you Digital Marketing Bootcamp in Dubai

"Digital Marketing Bootcamp" is a 4- week (4 Saturdays) hands on digital marketing workshop that will familiarise you with all the key digital marketing disciplines. The attendees will be conferred with the industry recognized certification OMCA.


Brandevous works in association with Digital Blocks to bring you a full experience Digital Marketing course. Learn more about Digital Blocks heree.


Program Details

Digital Marketing Bootcamp Duration Start Date End Date Venue Cost
Covers 6 Digital Marketing Disciplines, Final Assessment and Certification. 4 Weeks (1 Full day every Saturday) 3-Jan-2015 24-Jan-2015 Radisson Blu Hotel, Media City AED 7,000

Course Material

Our course material is in use by Rutgers University, Benedictine University, The DMA (Direct Marketing Association), New Horizons, Rasmussen Colleges, Aspen University, and dozens of other universities, training institutions, and colleges worldwide.

Accreditation

Our digital marketing course is fully accredited and recognized by OMCP, the world's most recognized emerging standard for certification of online marketing professionals.

STUDENTS WHO PASS THIS TRAINING COURSE WILL RECEIVE THESE CERTIFICATES:

  • OMCA (Online Marketing Certified Associate)
  • Market Motive Specialist Certificate.

The marketing disciplines covered include the following.

SEO Fundamentals

  • Introduction to SEO.
  • Keyword Research.
  • Competitive Analysis.
  • Site Design and Architecture.
  • On-Page SEO.
  • Link-Building.
  • Anatomy of a Search Engine Result.
  • SEO Measurement.

PPC Fundamentals

  • Introduction to Paid Search Marketing.
  • The Buying Cycle.
  • The PPC Auction.
  • PPC Targeting Oppportunities.
  • Keyword Research.
  • Ad Copywriting.
  • Paid Search Measurement.

Social Media Fundamentals

  • Introduction to Social Media.
  • Viral Marketing.
  • Social Media Channels.
  • Finding and Communicating with Your Influencers
  • Social Media Listening & Reputation Management.
  • Social Media Measurement

Conversion Optimization Fundamentals

  • Introduction to Conversion Optimization.
  • Attention, Interest, Decision, Action, Satisfaction (AIDAS).
  • Maintaining Scent.
  • The Four Personas.
  • Essential Conversion Tips.

Content Marketing Fundamentals

  • Business Case for Content marketing
  • Developing Buyer Personas
  • How to Produce Compelling Content
  • Content Reusing Tactics.
  • How to Build an Editorial Calendar
  • Leveraging Your Blog
  • How to Optimize Your Content for Search
  • Google Analytics and Content Optimization

Web Analytics Fundamentals

  • Introduction to Web Analytics.
  • Key Performance Indicators (KPIs).
  • Segmentation.
  • Qualitative Research.
  • Experimentation & Testing.
  • Competitive Intelligence.
  • Web Analytics Structure & Planning.
  • Web Analytics Business Considerations.

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venue details

Venue: Radisson Blu, Dubai Media City

Instructors

  • Alan Devereux

    Alan Devereux

    Alan Devereux comes with an extensive body of work in market research, public relations, and media production. Alan through his various training programs has taught professionals and companies on how to leverage the power of Social Media for business growth. As the Managing Director of Cave Chalk, he has been providing training consultancy for over 4 years now.

  • Mukesh Pandey

    Mukesh Pandey

    Google Adwords Certified Professional. Practicing Adwords for last 4 years. Founder of www.Leadsdubai.com – A Lead Generation Company.

  • Omar Ead

    Omar Ead

    A dynamic entrepreneur with eCommerce experience in MENA and the US. Served as an eCommerce Partnership and Product Manager at Cafepress. Founded a startup focused on the travel vertical called TrypleD

  • Tanzeem Mohammed

    Tanzeem Mohammed

    A certified e-commerce consultant who has been providing digital marketing consultancy and services to Small and Medium Enterprises across the Middle East. Have been part of digital marketing teams of big corporates like Emirates Airline.

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    Course powered by Market Motive

    Course content & certification by Market Motive, USA.